We are an experienced design and marketing firm ready to explore solutions for your organization’s most challenging questions.

UNION COLLEGE ATHLETICS

How should we update a beloved college mascot?

Union College (Kentucky) engaged KSD to update “Mack”, the school’s mascot for Union College Athletics. Our objective was to package all the aggressiveness, power, and fearlessness required to take on eagles, knights, buffalos, and bears on a daily basis, inside a figure with a noble character and commanding presence. While Mack is an athletic symbol, he is also designed to inspire pride on the academic side, with his gaze to the far horizon suggesting the bright futures Union College is creating.

brand development

illustration

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HAMMOND GROUP, INC.

How do we catalyze the essential global energy storage market?

Specialty chemical manufacturer Hammond Group innovates and manufactures key performance additives for batteries aimed at the worldwide energy storage market. Working closely with the leadership of this global manufacturer, KSD developed a unified brand platform and communications strategy.

brand development / strategy

marketing

web development / design

corporate videos

SEE MORE OF HAMMOND

SMOKY MOUNTAIN SCHOOL OF COOKING

How do we communicate an entrepreneur’s vision?

With a passion for the art of Appalachian cooking and a solid business plan, an entrepreneur created a fun, startup business in the foothills of The Great Smoky Mountains National Park.

brand positioning

brand implementation

web development / design

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CITY OF SOMERSET, KENTUCKY

How do we engage and orient visitors to our city?

The wayfinding and placemaking system, which carries the city’s brand and colors throughout, is designed to welcome and direct visitors to locations in downtown Somerset while also revealing connections, highlighting diversity, and demonstrating community pride.

design

wayfinding / signage

interpretive research

copywriting

map design

project management

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Branding

CONTACT KIRBY TODAY AT (606) 679-5634 OR MESSAGE US

FACTOR

What is our market position today... and beyond?

Exploring the answers to these essential questions led this Nashville / Washington DC risk management firm to a new name and a refocused brand.

brand analysis

naming

brand development

brand implementation

web development / design

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BELLE CITY AMUSEMENTS

Do you remember fun?

KSD established this defining brand question for a national amusement company by assessing their competitive environment and aligning their corporate marketing message to the reality of their customer experience.

market analysis

corporate communications

corporate video

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MEDPARK WEST

How do we attract potential tenants to our development?

The property owners wanted to create a cohesive, clearly identified, and welcoming development for potential tenants. MedPark West is one of the fastest-growing healthcare complexes in Kentucky and home to a model Veterans Administration regional clinic and the Kentucky Farm Bureau’s first Bluegrass Senior Living center.

brand development / design

web development / design

signage / wayfinding

SEE MORE ABOUT MEDPARK WEST

RUSSELL COUNTY INDUSTRIAL DEVELOPMENT AUTHORITY

How do we position a community for business growth?

The Russell County Industrial Development Authority is tasked with recruiting job-creating manufacturing businesses and fostering an attractive environment for site selectors.

brand development / design

web development / design

signage

marketing

social media

video

SEE MORE ABOUT THE RCIDA

KENTUCKY CAREER CENTER

How do we increase workforce opportunities throughout the region?

The Kentucky Career Center helps employers find and train productive employees, and job seekers explore and prepare for new careers. They needed a plan to communicate their message.

marketing action plan

brand implementation

social media engagement

web development / design

VISIT THE WEBSITE

Websites

CONTACT KIRBY TODAY AT (606) 679-5634 OR MESSAGE US

Eternity Technologies USA website screen shot

EternityTechnologiesUSA.com

Website for the USA division of Eternity Technologies, a global industrial battery manufacturer

Manufacturing

website front page preview

VisitHarrodsburgKY.com

Tourism website for the City of Harrodsburg & Mercer County, Kentucky

Tourism

https://duobroadband.com

DUOBroadband.com

Regional fiber optic broadband and phone provider based in Jamestown, Kentucky

telecommunications

website front page preview

SeeSomerset.com

Tourism website for the City of Somerset, Kentucky

Tourism

web-rcida

RCIDAky.com

Russell County Industrial Development Authority, tasked with recruiting and facilitating business investments in the region

Industrial Development

web-hammond

HammondGlobal.com

Global manufacturer of Specialty Chemicals primarily for the lead-acid battery industry

Manufacturing

web-medpark-west

MedParkWest.com

Medical park located in Somerset, Kentucky

Real estate development

web-villas-at-woodson-bend

VillasVentures.com

The Villas at Woodson Bend, an upscale gated community on the shore of Lake Cumberland

Real estate development

web-master-musicians-festival

MasterMusiciansFestival.org

Annual music festival held in Somerset, Kentucky

Festival

website front page preview

LCTourism.com

Somerset-Pulaski County Convention and Visitors Bureau website to showcase tourism opportunities in the region

Tourism

web-teammodern

TeamModern.com

Wholesale distribution center for the Kentucky, Tennessee, Virginia, Southern Indiana, and Southern Ohio

logistics distribution

website page with photo of two attorneys in law library

HayAndKnight.com

Father and Daughter law firm in Somerset, Kentucky

Legal

Eagle website front page

EngineeredByEagle.com

Eagle is a global leader in engineering, manufacturing, and supporting oxide production and handling equipment for the battery industry.

Manufacturing

web-markknightlaw

https://markknightlaw.com/

Mark D. Knight Law Office in Somerset, Kentucky

website front page preview

CumberlandsWorkforce.com

Kentucky Career Center – Cumberland resource for employers and job seekers

Workforce

Amon's Sugar Shack website front page

AmonsBakery.com

Amon’s Sugar Shack Bakery & Café

BAKERY / CAFE

website front page preview

ManageTrees.com

Forester James McDaniel’s portfolio of services and forest management information

Forestry

VILLAS VENTURES, INC.

What’s the best way to showcase a secluded, upscale property development?

Nestled deep into the last bend of the Big South Fork of the Cumberland River, the Villas sits on 160 wooded acres along a bluff overlooking the water. KSD designed a complete branding and communication approach for the developers.

brand development

marketing

web design

video production

SEE MORE ABOUT VILLAS VENTURES

NATIONAL SCENIC BYWAYS

Where and how do we communicate Kentucky’s National Scenic Byways?

The National Scenic Byway program in Kentucky needed a brand that would visually connect multiple byways and the sponsoring agency. KSD developed a unified set of graphic icons to be used on byway road signs, on agency strategy manuals, and on visitor maps and guidebooks.

brand development

byways icon design

mapping

visitor guidebooks

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DUO BROADBAND

Technology is shifting. How do we maintain our leadership edge?

DUO Broadband is a leading rural telecommunications provider that recognized a dramatic shift in service delivery, primarily through their expanding high-speed fiber-optic network. KSD worked with senior management to refocus and rebrand.

brand analysis

brand development

brand implementation

web development / design

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AMON'S SUGAR SHACK

What is the best way to connect with customers near and far?

In business since 1951, this family-owned retail bakery and restaurant has an active and engaging social media presence.

logo design

web development / design

social media engagement

SEE MORE ABOUT AMON’S

KENTUCKY DEPARTMENT OF AGRICULTURE

How can we create opportunities for farmers, restaurants, and grocers?

Back in 2002, the Kentucky Department of Agriculture and its consumer advisory panel worked with KSD to develop the original branding and marketing direction for the well-known Kentucky Proud program.

market survey

brand positioning

naming

logo design

LEARN MORE ABOUT KENTUCKY PROUD

U.S. ARMY CORPS OF ENGINEERS

How do we interpret Seattle’s No.3 tourist destination?

After the Space Needle and Pike Place Market, the Hiram M. Chittenden Locks and Lake Washington Ship Canal is Seattle’s No. 3 tourist destination. KSD conducted interviews, observed visitor traffic patterns, organized historical research and photographed all aspects of the unique attraction before designing the final interpretive guidebook.

research

photography

copywriting

interpretive design

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FRANKFORT PLANT BOARD

What should we call our brand new fiber optic data service?

When preparing to deploy an upgrade to their existing Internet service, FPB decided developing a brand for their fiber network would be a first step. KSD was tasked with creating a name and a logo, as well as a plan for introducing this new service.

naming

logo development

brand implementation

introductory video

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