FRANKFORT PLANT BOARD

SECTOR

Telecommunications

SERVICES

Naming
Brand identity
Brand strategy
Brand identity system
Positioning
Messaging
Marketing
POS design

NEXTBAND

What’s Next?

The Frankfort Plant Board (FPB), known primarily as Kentucky’s capital city electric utility, needed a name, brand, and strategy for introducing their new fiber optic broadband network to their business and residential customers. KSD was tasked with developing a name and logo for the service. “NEXTBAND” describes the next generation of broadband.

NEXTBAND

What’s Next?

SECTOR

Telecommunications

SERVICES

Naming
Brand identity
Brand strategy
Brand identity system
Positioning
Messaging
Marketing
POS design

The Frankfort Plant Board (FPB), known primarily as Kentucky’s capital city electric utility, needed a name, brand, and strategy for introducing their new fiber optic broadband network to their business and residential customers. KSD was tasked with developing a name and logo for the service. “NEXTBAND” describes the next generation of broadband. ​

Network name, primary logo with family of services.

Still from introductory video.

WATCH VIDEO

KSD designed a variety of application mockups and a plan of action to introduce the new service to customers. To aid the in-house marketing staff in maintaining brand consistency KSD also developed a graphics standards manual.

GRAPHICS STANDARDS MANUAL