The program was originally launched by the Kentucky Department of Agriculture in 2002 under the name “Kentucky Fresh.” The branding artwork is provided directly by the KDA to licensed Kentucky farmers, retailers, and agricultural businesses to certify locally grown or processed products.
The Kentucky Department of Agriculture and its consumer advisory panel commissioned KSD Kinetic Strategic Design to develop the visual identity. KSD was tasked with designing a brand that could effectively market and expand economic opportunities for local farmers and agricultural businesses.
