Developed for the Russell County Industrial Development Authority (RCIDA), this branding initiative presented unique challenges—chief among them: appealing simultaneously to students, educators, traditional and progressive agricultural stakeholders, and the general public.
With no direct precedent for this kind of industrial development / school system partnership program, KSD was tasked with both naming and designing a visual identity that could bridge those diverse audiences. The result: SEED ACADEMY, a brand that conveys growth, education, and innovation rooted in agriculture.
