We are an experienced design and marketing firm ready to explore solutions for your organization’s most challenging questions.

DUO BROADBAND

Technology is shifting. How do we maintain our leadership edge?

DUO Broadband is a leading rural telecommunications provider that recognized a dramatic shift in service delivery, primarily through their expanding high-speed fiber-optic network. KSD worked with senior management to refocus and rebrand.

brand analysis

brand development

brand implementation

web development / design

SEE MORE OF DUO BROADBAND

HAMMOND GROUP, INC.

How do we catalyze the essential global energy storage market?

Specialty chemical manufacturer Hammond Group innovates and manufactures key performance additives for batteries aimed at the worldwide energy storage market. Working closely with the leadership of this global manufacturer, KSD developed a unified brand platform and communications strategy.

brand development / strategy

marketing

web development / design

corporate videos

VISIT THE WEBSITE

SMOKY MOUNTAIN SCHOOL OF COOKING

How do we communicate an entrepreneur’s vision?

With a passion for the art of Appalachian cooking and a solid business plan, an entrepreneur created a fun, startup business in the foothills of The Great Smoky Mountains National Park.

brand positioning

brand implementation

web development / design

VISIT THE WEBSITE

CITY OF SOMERSET, KENTUCKY

How do we engage and orient visitors to our city?

The wayfinding and placemaking system, which carries the city’s brand and colors throughout, is designed to welcome and direct visitors to locations in downtown Somerset while also revealing connections, highlighting diversity, and demonstrating community pride.

design

wayfinding / signage

interpretive research

copywriting

map design

project management

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Branding

CONTACT KIRBY TODAY AT (606) 679-5634 OR MESSAGE US

FACTOR

What is our market position today... and beyond?

Exploring the answers to these essential questions led this Nashville / Washington DC risk management firm to a new name and a refocused brand.

brand analysis

naming

brand development

brand implementation

web development / design

VISIT THE WEBSITE

BELLE CITY AMUSEMENTS

Do you remember fun?

KSD established this defining brand question for a national amusement company by assessing their competitive environment and aligning their corporate marketing message to the reality of their customer experience.

market analysis

corporate communications

corporate video

WATCH THE VIDEO

MEDPARK WEST

How do we attract potential tenants to our development?

The property owners wanted to create a cohesive, clearly identified, and welcoming development for potential tenants. MedPark West is one of the fastest-growing healthcare complexes in Kentucky and home to a model Veterans Administration regional clinic and the Kentucky Farm Bureau’s first Bluegrass Senior Living center.

brand development / design

web development / design

signage / wayfinding

VISIT THE WEBSITE

KENTUCKY CAREER CENTER

How do we increase workforce opportunities throughout the region?

The Kentucky Career Center helps employers find and train productive employees, and job seekers explore and prepare for new careers. They needed a plan to communicate their message.

marketing action plan

brand implementation

social media engagement

web development / design

VISIT THE WEBSITE

Websites

CONTACT KIRBY TODAY AT (606) 679-5634 OR MESSAGE US

SeeSomerset.com

Tourism website for the City of Somerset, Kentucky

Tourism

DUOBroadband.com

Regional fiber optic broadband and phone provider based in Jamestown, Kentucky

telecommunications

website page with photo of two attorneys in law library

HayAndKnight.com

Father and Daughter law firm in Somerset, Kentucky

Legal

TeamModern.com

Wholesale distribution center for the Kentucky, Tennessee, Virginia, Southern Indiana, and Southern Ohio

logistics distribution

RCIDAky.com

Russell County Industrial Development Authority, tasked with recruiting and facilitating business investments in the region

Industrial Development

HammondGlobal.com

Global manufacturer of Specialty Chemicals primarily for the lead-acid battery industry

Manufacturing

MedParkWest.com

Medical park located in Somerset, Kentucky

Real estate development

VillasVentures.com

The Villas at Woodson Bend, an upscale gated community on the shore of Lake Cumberland

Real estate development

Smoky Mountain School of Cooking

Startup cooking school that has quickly become very successful

Entrepreneurial

ManageTrees.com

Forester James McDaniel’s portfolio of services and forest management information

Forestry

MasterMusiciansFestival.org

Annual music festival held in Somerset, Kentucky

Festival

LCTourism.com

Somerset-Pulaski County Convention and Visitors Bureau website to showcase tourism opportunities in the region

Tourism

MarkKnightLaw.com

Law office of Mark Knight, Attorney at Law

LEGAL

CumberlandsWorkforce.com

Kentucky Career Center – Cumberland resource for employers and job seekers

Workforce

BranscumConstruction.com

Portfolio and services website for Branscum Construction based in Russell Springs, Kentucky

Construction

VILLAS VENTURES, INC.

What’s the best way to showcase a secluded, upscale property development?

Nestled deep into the last bend of the Big South Fork of the Cumberland River, the Villas sits on 160 wooded acres along a bluff overlooking the water. KSD designed a complete branding and communication approach for the developers.

brand development

marketing

web design

video production

WATCH THE VIDEO

NATIONAL SCENIC BYWAYS

Where and how do we communicate Kentucky’s National Scenic Byways?

The National Scenic Byway program in Kentucky needed a brand that would visually connect multiple byways and the sponsoring agency. KSD developed a unified set of graphic icons to be used on byway road signs, on agency strategy manuals, and on visitor maps and guidebooks.

brand development

byways icon design

mapping

visitor guidebooks

RED RIVER GORGE: TRIP ADVISOR

AMON'S SUGAR SHACK

What is the best way to connect with customers near and far?

In business since 1951, this family-owned retail bakery and restaurant has an active and engaging social media presence.

logo design

web development / design

social media engagement

VISIT AMON’S ON INSTAGRAM

KENTUCKY DEPARTMENT OF AGRICULTURE

How can we create opportunities for farmers, restaurants, and grocers?

Back in 2002, the Kentucky Department of Agriculture and its consumer advisory panel worked with KSD to develop the original branding and marketing direction for the well-known Kentucky Proud program.

market survey

brand positioning

naming

logo design

LEARN MORE ABOUT KENTUCKY PROUD

U.S. ARMY CORPS OF ENGINEERS

How do we interpret Seattle’s No.3 tourist destination?

After the Space Needle and Pike Place Market, the Hiram M. Chittenden Locks and Lake Washington Ship Canal is Seattle’s No. 3 tourist destination. KSD conducted interviews, observed visitor traffic patterns, organized historical research and photographed all aspects of the unique attraction before designing the final interpretive guidebook.

research

photography

copywriting

interpretive design

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FRANKFORT PLANT BOARD

What should we call our brand new fiber optic data service?

When preparing to deploy an upgrade to their existing Internet service, FPB decided developing a brand for their fiber network would be a first step. KSD was tasked with creating a name and a logo, as well as a plan for introducing this new service.

naming

logo development

brand implementation

introductory video

SEE MORE OF NEXTBAND

KSD is a results-oriented, full-service graphic design firm specializing in visual communication and strategic marketing. Successful client collaboration projects include branding and corporate identity, print, web, video, interactive, social media engagement, marketing, strategic planning, wayfinding, interpretive and environmental graphics. Founded as Kirby Stephens Design in 1986, KSD partners with local, regional, and national clients to develop their unique stories and create solutions that capture attention, build awareness, and compel action.