DUO BROADBAND

SECTOR

Telecommunications

SERVICES

Brand identity
Brand strategy
Brand implementation
Brand equity
Positioning
Messaging
Marketing
POS design
Retail design
Web design
Webmaster

DUO BROADBAND

Technology is shifting. How do we maintain our leadership edge?

DUO Broadband is a leading rural telecommunications provider that recognized a dramatic shift in service delivery, primarily through their expanding high-speed fiber-optic network. The company began in the 1950s as a cooperative to bring telephone service to people in two rural Kentucky counties. Over seven decades DUO has expanded its offerings to a wider region that includes video, mobile phone, internet, and business data. Since the 1990s KSD has worked with senior management to maintain the company's brand focus.

DUO BROADBAND

Technology is shifting. How do we maintain our leadership edge?

SECTOR

Telecommunications

SERVICES

Brand identity
Brand strategy
Brand implementation
Brand equity
Positioning
Messaging
Marketing
POS design
Retail design
Web design
Webmaster

DUO Broadband is a leading rural telecommunications provider that recognized a dramatic shift in service delivery, primarily through their expanding high-speed fiber-optic network. The company began in the 1950s as a cooperative to bring telephone service to people in two rural Kentucky counties. Over seven decades DUO has expanded its offerings to a wider region that includes video, mobile phone, internet, and business data. Since the 1990s KSD has worked with senior management to maintain the company's brand focus.

Company Name and Logo: before and after

Company website, digital and print communications, clothing, collateral, and retail spaces are designed to focus on consistent brand implementation.

Digital tools, like the branded mobile phone app that allows customers to control and interact with their WiFi internet network, create brand extension and active brand engagement.

When the employee lounge was redesigned, a branded space was created for casual conversations, media interviews, and for documenting company and customer events that are shared via social media.

An expanding geographic market provides the opportunity to present the brand in traditional applications like the company's service and installation fleet, as well as with more energetic designs for special vehicles like their Business Team SUVs.

CONTACT US AT (606) 679-5634 OR SEND A MESSAGE

CONTACT US AT
(606) 679-5634
OR SEND A MESSAGE

KSD is a results-oriented, full-service graphic design firm specializing in visual communication and strategic marketing. Successful client collaboration projects include branding and corporate identity, print, web, video, interactive, social media engagement, marketing, strategic planning, wayfinding, interpretive and environmental graphics. Founded as Kirby Stephens Design in 1986, KSD partners with local, regional, and national clients to develop their unique stories and create solutions that capture attention, build awareness, and compel action.

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