CITY OF SOMERSET
SECTOR
Municipality
SERVICES
Design
Wayfinding / signage
Interpretive research
Copywriting
Map design
Project management
CITY OF SOMERSET, KENTUCKY
How do we engage and orient visitors to our city?
The wayfinding and placemaking system, which carries the city’s brand and colors throughout, is designed to welcome and direct visitors to locations in downtown Somerset while also revealing connections, highlighting diversity, and demonstrating community pride.
CITY OF SOMERSET, KENTUCKY
How do we engage and orient visitors to our city?
SECTOR
Municipality
SERVICES
Design
Wayfinding / signage
Interpretive research
Copywriting
Map design
Project management
The wayfinding and placemaking system, which carries the city’s brand and colors throughout, is designed to welcome and direct visitors to locations in downtown Somerset while also revealing connections, highlighting diversity, and demonstrating community pride.
The wayfinding and placemaking network provides needed orientation and creates identification signage that welcomes visitors to the community. In total, 110 signs comprise the system, which informs and directs people to key community destinations while also drawing attention to parking areas, historical information and community events, and identifying walking paths for pedestrians.
The new wayfinding system includes four digital kiosks placed at key community gathering spots in the core of the city. Each of these kiosks has a remotely programmable digital, high-resolution screen that features rotating visual messages about important community events, schedules, and announcements.
Early design prototypes utilizing the color palette from the city's brand.
Multiple map locations identify a variety of walking routes that range from about one to three miles. The markers offer casual observers and interested readers a glimpse into the history, culture, and development of Somerset. City parks and community artwork are highlighted as part of the self-guided walking tour.
Multiple planning sessions and on-site walkthroughs were essential to the final implementation of the system.
Where possible signage is combined to reduce clutter, visually unify the sign system, and make maintenance easier.
