Kirby Stephens Design

Superlex Premium Power Batteries

Rebranding a Superior Product

In its 30 years in business, Superior Battery's most successful strategy has been to diversify products and processes and seize opportunities when they are available.
KSD first began working with Superior more than two decades ago in developing the Superior corporate identity program. Soon after, we launched Superlex, the retail brand of automotive, commercial, marine, lawn and garden and deep cycle batteries. In 2012, Superior introduced its revolutionary new PFX Technology— a process that maximizes performance and increases battery life, utilized by no other battery manufacturer. As part of a rebranding program to communicate the benefits of this new technology, KSD developed a consumer-oriented website for Superlex that highlights PFX Technology and the complete Superlex product line. The website also offers information for distributors, the latest company news and a variety of battery safety information. Superlex.com utilizes a content management system which works on desktops, mobile phones and tablets.

 

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KSD is an award winning, full service design communication firm located in Somerset, Kentucky.

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  • KSD  Kinetic | Strategic | Design
    219 E. Mt. Vernon Street
    Somerset Kentucky 42501
  • 606 679-5634