KSD first began working with Superior more than two decades ago in developing the Superior corporate identity program. Soon after, we launched Superlex, the retail brand of automotive, commercial, marine, lawn and garden and deep cycle batteries. In 2012, Superior introduced its revolutionary new PFX Technology— a process that maximizes performance and increases battery life, utilized by no other battery manufacturer. As part of a rebranding program to communicate the benefits of this new technology, KSD developed a consumer-oriented website for Superlex that highlights PFX Technology and the complete Superlex product line. The website also offers information for distributors, the latest company news and a variety of battery safety information. Superlex.com utilizes a content management system which works on desktops, mobile phones and tablets.