SECTOR

Municipality

SERVICES

Design
Wayfinding / signage
Interpretive research
Copywriting
Map design
Project management

CITY OF SOMERSET, KENTUCKY

How do we engage and orient visitors to our city?

The wayfinding and placemaking system, which carries the city’s brand and colors throughout, is designed to welcome and direct visitors to locations in downtown Somerset while also revealing connections, highlighting diversity, and demonstrating community pride.

CITY OF SOMERSET, KENTUCKY

How do we engage and orient visitors to our city?

SECTOR

Municipality

SERVICES

Design
Wayfinding / signage
Interpretive research
Copywriting
Map design
Project management

The wayfinding and placemaking system, which carries the city’s brand and colors throughout, is designed to welcome and direct visitors to locations in downtown Somerset while also revealing connections, highlighting diversity, and demonstrating community pride.

Sidewalk view showing lamp post mounted signs.

Small information sign in a box shape mounted around a lamp post.

Street light post with sign and businesses in background.

Small information sign in a box shape mounted around a lamp post.

Information sign about historic Dunbar School.

Tall "parking" sign on lamp post.

The wayfinding and placemaking network provides needed orientation and creates identification signage that welcomes visitors to the community. In total, 110 signs comprise the system, which informs and directs people to key community destinations while also drawing attention to parking areas, historical information and community events, and identifying walking paths for pedestrians.

The new wayfinding system includes four digital kiosks placed at key community gathering spots in the core of the city. Each of these kiosks has a remotely programmable digital, high-resolution screen that features rotating visual messages about important community events, schedules, and announcements.

Detailed informational sign design.

Detailed informational sign design.

Detailed informational sign design.

Detailed informational sign design.

Early design prototypes utilizing the color palette from the city's brand.

Detailed map of downtown Somerset with points of interest and walking distances indicated.

Detailed map of downtown Somerset with points of interest and walking distances indicated.

Detailed map of downtown Somerset with points of interest and walking distances indicated.

Multiple map locations identify a variety of walking routes that range from about one to three miles. The markers offer casual observers and interested readers a glimpse into the history, culture, and development of Somerset. City parks and community artwork are highlighted as part of the self-guided walking tour.

Multiple planning sessions and on-site walkthroughs were essential to the final implementation of the system.

Welcome to downtown Somerset sign made of stone and metal.

Detail of welcome sign with metal bird on top

Lamp post mounted sign with image of old courthouse.

Small information sign in a box shape mounted around a lamp post.

Sign attached to street post in residential neighborhood.

Sign on street post.

Small information sign in a box shape mounted around a lamp post.

Informational sign across the street from a church described on the signage.

Sign on street post over highway.

CONTACT US AT (606) 679-5634 OR SEND A MESSAGE

CONTACT US AT
(606) 679-5634
OR SEND A MESSAGE

KSD is a results-oriented, full-service graphic design firm specializing in visual communication and strategic marketing. Successful client collaboration projects include branding and corporate identity, print, web, video, interactive, social media engagement, marketing, strategic planning, wayfinding, interpretive and environmental graphics. Founded as Kirby Stephens Design in 1986, KSD partners with local, regional, and national clients to develop their unique stories and create solutions that capture attention, build awareness, and compel action.

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