Kirby Stephens Design

Kentucky Design Firm Develops Brand for High-Speed Wireless Network in New Mexico

SOMERSET, Ky. (November 29, 2011) — Kirby Stephens Design has written another brand story — this time, expanding its work to a new region of the United States.

The Somerset, Ky.-based marketing firm recently developed an identity for New Mexico’s newest nationwide high-speed wireless network. Powered by Leaco Rural Telephone Cooperative, NMobile was introduced to southeastern New Mexico residents in July.

“It has been a pleasure to explore a new area of the country, creating a brand that uniquely identifies with New Mexico’s culture and the people who call it home,” KSD President Kirby Stephens said.

NMobile’s creation comes on the heels of the largest facility upgrade in LEACO’s 57-year history. Though LEACO, headquartered in Hobbs, N.M., has offered nationwide wireless service for quite some time, the addition of 3G and 4G capability gave the cooperative the opportunity to reintroduce its service to existing customers, expand products and move into new markets.

Through a competitive bidding process, Kirby Stephens Design was selected for the rebranding initiative because it is a proven leader in brand creation, website development and marketing solutions. KSD has more than two decades of experience providing marketing support for rural telephone cooperatives.

LEACO CEO Laura Angell worked with KSD in her previous role as general manager of Appalachian Wireless in eastern Kentucky.

“The KSD team is dedicated to quality in all facets of marketing,” Angell said. “I am excited to partner with them again to take LEACO and NMobile to an even higher level of excellence. We’re very proud of this new service and the connection it is making with our customers.”

KSD was charged with revitalizing and modernizing LEACO’s existing wireless brand in order to increase market penetration and create a powerful impact in the marketplace.

Short for New Mexico Mobile, the NMobile brand makes a strong association with technology while providing a sense of ownership to the people of the region. Its brand positioning statement, “Taking You There,” identifies NMobile as the solution to customers’ lifestyle and technology needs.

“Branding isn’t only about convincing potential customers to choose your company over the competition,” Stephens said. “Primarily, branding is about persuading those prospects to see your service and product as the one and only solution to their problem.

“NMobile is the solution to many wireless problems in this region,” Stephens said. “It offers service in signal-destitute areas, the latest in Android smart phone technology and extremely competitive prices.”

In addition to inventing the brand, KSD coordinates NMobile’s advertising and marketing campaigns. The firm designs all print, outdoor, television and online advertisements and creates print and digital store graphics for NMobile’s new retail outlet in Roswell and existing LEACO locations. The team also developed a visually appealing, user-friendly website that utilizes a web-based content management system —

For more information about Kirby Stephens Design, call (606) 679-5634 or visit

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KSD is a results-oriented, full-service design, marketing and communication firm located in Somerset, Kentucky.

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  • KSD  Kinetic | Strategic | Design
    219 E. Mt. Vernon Street
    Somerset Kentucky 42501
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