Kirby Stephens Design

Displaying items by tag: marketing
Published in Brand | Identity

Fastest County in the State

When one of our clients was ready to launch its groundbreaking Gigabit Internet service to customers in south-central Kentucky, KSD was charged with naming and branding this exciting new service. We were there to help get the word out and give the new service a professional, appealing identity.
Published in Brand | Identity

Coordinated Marketing Introduces Healthcare Service

Lake Cumberland Regional Hospital, the primary healthcare provider in a 10-county area of rural Kentucky, asked KSD to create a graphic identity and develop an introductory marketing campaign for the Heart & Lung Institute of Lake Cumberland.
Introductory marketing materials included a 60-day quick-reveal billboard campaign that was designed to pique curiosity and then introduce the service. Tied to that campaign were coordinated newspaper and radio ads, a direct mail campaign, and letters of introduction to physicians in the region.
Published in Events

JACKSONVILLE, Fl. (November, 2013) — The Master Musicians Festival (MMF) held in July was recognized last night as the Southeast Tourism Society's Festival of the Year for 2013. The Somerset, Kentucky event topped competitors from 14 southern states.

"Celebrating 20 years of great music, lining up Willie Nelson and Family as the headline act, and now, winning this honor, the Master Musicians Festival Board of Directors couldn't be more proud," said Tiffany Bourne, president of MMF. "Continued support from community sponsors, our fans, and a fantastic group of musicians has made our festival what it is today!" 

Published in Brand | Identity

Established and New

TruCheck, one of America's most established and well-known contract meter-reading companies, selected KSD to rebrand and refocus its graphic standards for uniforms, business stationery, vehicles and more to provide professional customer communications.
Published in Brand | Identity

Dynamic DUO

The strength of the Duo County brand lies in its fifty-plus-year history of staying in step with the latest technological services to meet the needs of local customers. The updated corporate logo reflects the changes in the telecommunications industry without abandoning its roots. The visual identity is applied to a wide range of company communications including the annual report, direct mail marketing, in-store marketing, the company website, outdoor advertising, customer newsletters, service vans and secondary graphic identifiers.
Published in Brand | Identity

Fun In AND Out of the Water!

Lake Cumberland and a wide variety of outdoor recreational and leisure activities are important draws to this vacation community in southeastern Kentucky. However, there are many other attractions, activities and events that further differentiate Somerset and Pulaski County as a unique destination for vacationers — including Civil War history, classic car shows, music festivals, art and craft shows, a water park, five golf courses, two vineyards and more. 
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About Us

KSD is an award winning, full service design communication firm located in Somerset, Kentucky.

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  • KSD  Kinetic | Strategic | Design
    219 E. Mt. Vernon Street
    Somerset Kentucky 42501
  • 606 679-5634