Blog: Studio Life
Editor: “Gotham is sexier. It’s like Helvetica in a strapless dress, sprawled out on a sports car.” — Overheard in the Newsroom
Some April Fool’s jokes are funny. Others, especially those targeted at gullible font geeks, are just plain mean.
I’m partially quoting a dear friend at the end of that sentence — a fellow font geek and an excellent newspaper designer. Jackie Hack and I have just been had, and we’re not happy about it.
Graphic design is not possible without coffee. It never has been. Anthropologists believe the earliest cave paintings were accomplished with the aid of stimulants, and I think some form of coffee must have been present.
With so many coffee drinkers in a relatively small studio, it’s hard to please every taste. So we don’t. Our latest selection, Organic Love Buzz, has not been a universal success.
She’s running. It’s early, it’s quiet. Just the sound of her feet on the asphalt. She likes to run alone. No pressure, no stress. This is the one place she can be herself. Look any way she wants, dress, think any way she wants. No game playing, no rules. Games, sports, rules. Games, sports, rules …
If you love movies and Helen Hunt like I do, then you probably recognize the soliloquy. It’s from one of my all-time favorite chick flicks, What Women Want, the movie that first peaked my interest in marketing.