Kirby Stephens Design

Published in News

When the Barbourville Utility Commission committed to upgrading their Internet for the city of Barbourville (Kentucky), they felt the new fiber-to-the-home light-speed service should have its own name and logo. After a recommendation from an existing client, KSD was brought in to evaluate and propose a marketing approach. 

While the initial task was branding and marketing the new fiber-optic service, our research led us to recommend addressing a wider range of issues, including the utility's corporate identity and website.

While officially named the Barbourville Utility Commission, it became apparent that within their service community no one referred to the company this way. Their own employees were answering the phone with "Barbourville Utilities," and the signage on the company headquarters read the same. KSD recommended simplifying the name to Barbourville Utilities and making visual and technical refinements to their existing company logo. 

BU logo before after

The next task was a new website, which KSD built on a content management system. The new website included new photography and writing by KSD with launch timed to just precede the announcement of the new fiber-optic Internet service. Barbourville Utilities provides electricity, water, sewer and cable television, as well as Internet service, and the website needed to inform all of these segments.

KSD spent weeks working on a name — finding a title that would be distinct, friendly, memorable, and meaningful. While obviously "blink" implies fast, it also can be seen as B-link — Barbourville's Link. The supporting slogan: "Barbourville's Gigabit Link" reflects this meaning as well as defining the speed of the service. The final logo, a wordmark made up of custom-drawn letterforms, incorporates a stylized fiber optic cable into the "i" of the name Blink.

KSD coordinated the announcement of Blink with local, regional and industry-specific network press releases. As the service becomes available to neighborhoods over the year-long installation period, KSD will help Barbourville Utilities market to individual residences as well as the community in general with direct letters, door hangers, newspaper and radio advertising, social media engagement, community signage, as well as on-site display marketing.

BU blink WCX4844 banner

 

Published in Brand | Identity

Changing Technology, Changing Image

old kta logo 
The previous KTA logo.
The Kentucky Telephone Association was established in 1937 to support the general interests and welfare of the nascent telephone industry. Recognizing the rapid change in communication technology, the association recently updated part of its name from "Telephone" to "Telecom" to better reflect the organization's scope. KSD designed a new logo to support this change.
Published in Brand | Identity

Fastest County in the State

When one of our clients was ready to launch its groundbreaking Gigabit Internet service to customers in south-central Kentucky, KSD was charged with naming and branding this exciting new service. We were there to help get the word out and give the new service a professional, appealing identity.
Published in Web | Mobile

Conveying the Essential Factors

As part of a complete rebranding project, KSD designed a new website for this software engineering and consulting company. FACTOR solves challenging risk management problems in the transportation, energy, chemical, insurance and public sectors. EssentialFactor.com
Published in News

This week Stearns became the sixth Kentucky town to achieve the official Kentucky Trail Town certification. Kentucky First Lady Jane Beshear bestowed the honor at a ceremony at the Big South Fork Railway Depot on July 8, 2015.

Published in Brand | Identity

Powering Energy Independence

Stranded resources could provide all of the future energy needs of the United States. Wellhead Energy Systems strives to capture and convert those resources as well as currently wasted flare gas to the benefit of a cleaner and more sustainable planet. More than 40 percent of the natural gas resources in the United States are considered “stranded.” Wellhead's modular systems have the design flexibility to process many forms of gas, including natural gas, flare gas, syngas, landfill gas, bio-gas and coal bed methane. Their components address environmental regulations and create profitable solutions.
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About Us

KSD is an award winning, full service design communication firm located in Somerset, Kentucky.

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  • KSD  Kinetic | Strategic | Design
    219 E. Mt. Vernon Street
    Somerset Kentucky 42501
  • 606 679-5634