Visualizing Fertile Ground for Technology Growth
The Valley Oak Technology Complex is a 150-acre regional business park designed to attract knowledge-based, technology-intensive companies to Somerset and Pulaski County. In 2001, KSD was tasked with developing a logo for the park, named for the community of Valley Oak, and located next to the Valley Oak Commerce Park, the county's industrial campus.
The park was envisioned to attract software and hardware technology businesses, so the logo incorporates aspects of both into the symbol. Stylized circuit board paths create roots and a truck, while pixel "leaves" completed the image of an oak tree.
Today companies doing business in the Valley Oak Technology Complex include Presidium, Safe Auto, Eastern Kentucky University and Progeny.