Kirby Stephens Design

P.I.S. Laboratory

Logo for a New Drug Testing Company

The challenge with this project was to develop a logo that is striking, yet professional and serious around a name that, at first glance, seems less than serious. The company name is an acroynm for the parent company Premiere Integrity Solutions.
The logo: The initial letters of P.I.S. are highlighted as distinct elements to emphasize they are initials and not a word. Hexagon shapes are invoked from the skeleton formulas often used to visually represent chemical molecules, and the color palette is based on a section of the bright colors used in some drug test indicators.

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KSD is an award winning, full service design communication firm located in Somerset, Kentucky.

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  • KSD  Kinetic | Strategic | Design
    219 E. Mt. Vernon Street
    Somerset Kentucky 42501
  • 606 679-5634