RCIDA / SEED ACADEMY
SECTOR
Education
Economic Development
SERVICES
Naming
Brand development
Brand implementation
Video
SEED ACADEMY
How do we identify this ‘first-of-its-kind’ AgriTech educational center?
Developed for the Russell County Industrial Development Authority (RCIDA), this branding initiative presented unique challenges—chief among them: appealing simultaneously to students, educators, traditional and progressive agricultural stakeholders, and the general public. With no direct precedent for this kind of industrial development / school system partnership program, KSD was tasked with both naming and designing a visual identity that could bridge those diverse audiences. The result: SEED ACADEMY, a brand that conveys growth, education, and innovation rooted in agriculture.
Learn more about the center at theSeedAcademy.org.
SEED ACADEMY
SECTOR
Education
Economic Development
SERVICES
Naming
Brand development
Brand implementation
Video
How do we identify this ‘first-of-its-kind’ AgriTech educational center?
Developed for the Russell County Industrial Development Authority (RCIDA), this branding initiative presented unique challenges—chief among them: appealing simultaneously to students, educators, traditional and progressive agricultural stakeholders, and the general public. With no direct precedent for this kind of industrial development / school system partnership program, KSD was tasked with both naming and designing a visual identity that could bridge those diverse audiences. The result: SEED ACADEMY, a brand that conveys growth, education, and innovation rooted in agriculture.
Learn more about the center at theSeedAcademy.org.
Center Name, Logo, and Tag Line
Branded items for the SEED ACADEMY groundbreaking ceremony
