Kinetic Strategic Design

FRANKFORT PLANT BOARD

SECTOR

Telecommunications

SERVICES

Naming
Brand identity
Brand strategy
Brand identity system
Positioning
Messaging
Marketing
POS design

NEXTBAND

What’s Next?

The Frankfort Plant Board (FPB), known primarily as Kentucky's capital city electric utility, needed a name, brand, and strategy for introducing their new fiber optic broadband network to their business and residential customers. KSD was tasked with developing a name and logo for the service. "NEXTBAND" describes the next generation of broadband.

NEXTBAND

What’s Next?

SECTOR

Telecommunications

SERVICES

Naming
Brand identity
Brand strategy
Brand identity system
Positioning
Messaging
Marketing
POS design

The Frankfort Plant Board (FPB), known primarily as Kentucky's capital city electric utility, needed a name, brand, and strategy for introducing their new fiber optic broadband network to their business and residential customers. KSD was tasked with developing a name and logo for the service. "NEXTBAND" describes the next generation of broadband. ​

Logo with stylized energy burst graphic and type NEXTBAND, Internet, Stream, Voice

Network name, primary logo with family of services.

Brochure cover with guy in headphones gaming.
Brochure cover with girl in chair and tv remote.
Brochure cover with girl on a telephone.
Brochure cover with guy holding computer tablet.
Brochure cover with guy in headphones gaming.
Brochure cover with girl in chair and tv remote.
Brochure cover with girl on a telephone.
Brochure cover with guy holding computer tablet.
Video still with the words: Connect. Communicate. Collaborate. Faster. NEXTBAND

Still from introductory video.

WATCH VIDEO
Large hallway with Nextband banners hanging from ceiling.
Folder cover with the words: Connect. Communicate. Collaborate. Faster. NEXTBAND
Folder cover with the words: Connect. Communicate. Collaborate. Faster. NEXTBAND

KSD designed a variety of application mockups and a plan of action to introduce the new service to customers. To aid the in-house marketing staff in maintaining brand consistency KSD also developed a graphics standards manual.

GRAPHICS STANDARDS MANUAL
Advertisement for Nextband.
Pickup truck with FPB and Nextband stickers.

CONTACT US AT (606) 679-5634 OR SEND A MESSAGE

CONTACT US AT
(606) 679-5634
OR SEND A MESSAGE

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KSD Kinetic Strategic Design

KSD is a results-oriented, full-service graphic design firm specializing in visual communication and strategic marketing. Successful client collaboration projects include branding and corporate identity, print, web, video, interactive, social media engagement, marketing, strategic planning, wayfinding, interpretive and environmental graphics. Founded as Kirby Stephens Design in 1986, KSD partners with local, regional, and national clients to develop their unique stories and create solutions that capture attention, build awareness, and compel action.

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