National Scenic Byways Visitor Guide flipbook cover
NATIONAL SCENIC BYWAYS
SECTOR
Tourism Destination
SERVICES
Brand development
Byways icon design
Mapping
Visitor Guidebooks
NATIONAL SCENIC BYWAYS
Where and how do we communicate Kentucky’s National Scenic Byways?
The National Scenic Byway program in Kentucky needed a brand that would visually connect multiple byways and the sponsoring agency. KSD developed a unified set of graphic icons to be used on byway road signs, on agency strategy manuals, and on visitor maps and guidebooks.
NATIONAL SCENIC BYWAYS
Where and how do we communicate Kentucky’s National Scenic Byways?
SECTOR
Travel & Tourism
SERVICES
Brand development
Byways icon design
Mapping
Visitor Guidebooks
The National Scenic Byway program in Kentucky needed a brand that would visually connect multiple byways and the sponsoring agency. KSD developed a unified set of graphic icons to be used on byway road signs, on agency strategy manuals, and on visitor maps and guidebooks.
Agency strategy manuals.
Select flipbook spreads
