Kinetic Strategic Design

SECTOR

Transportation
Risk Management

SERVICES

Brand analysis
Naming
Brand development
Brand implementation
Web development / design

FACTOR

What is our market position today... and beyond?

Exploring the answers to these essential questions led this Nashville / Washington DC risk management firm to a new name and a refocused brand.

FACTOR

SECTOR

Transportation
Risk Management

SERVICES

Brand analysis
Naming
Brand development
Brand implementation
Web development / design

What is our market position today... and beyond?

Exploring the answers to these essential questions led this Nashville / Washington DC risk management firm to a new name and a refocused brand.

Logo for Factor Inc.

Company Name and Logo

Factor logo
Factor logo

Company website, digital and print communications, clothing, collateral, and corporate spaces are designed to focus on consistent brand implementation. To aid Factor in maintaining brand consistency KSD developed a brand guide / graphics standards manual.

GRAPHICS STANDARDS MANUAL
Icon with truck
Icon with Capitol building
Icon with freight ship loading
Icon chemical barrels
Icon railroad track
Icon nuclear cooling towers

Custom icons for industry sectors.

Factor folder and inserts.

Capabilities portfolio with an expandable range of services and profiles in expertise.

Number "25" with pixels on each side and text that reads: 25 Years of Essential Expertise. Factor, Inc.
Two men wearing shirts with embroidered Factor 25th anniversary logos.

KSD developed a logo to mark FACTOR's 25th Anniversary (above) and a logo for PlacardPass (below), a digital compliance solution they developed that enables companies to rapidly validate compliance for hazardous materials transportation.

Logo for Placard Pass - Compliance Technology from Factor

CONTACT US AT (606) 679-5634 OR SEND A MESSAGE

CONTACT US AT
(606) 679-5634
OR SEND A MESSAGE

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KSD Kinetic Strategic Design

KSD is a results-oriented, full-service graphic design firm specializing in visual communication and strategic marketing. Successful client collaboration projects include branding and corporate identity, print, web, video, interactive, social media engagement, marketing, strategic planning, wayfinding, interpretive and environmental graphics. Founded as Kirby Stephens Design in 1986, KSD partners with local, regional, and national clients to develop their unique stories and create solutions that capture attention, build awareness, and compel action.

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