DUO BROADBAND
SECTOR
Telecommunications
SERVICES
Brand identity
Brand strategy
Brand implementation
Brand equity
Positioning
Messaging
Marketing
POS design
Retail design
Web design
Webmaster
DUO BROADBAND
Technology is shifting. How do we maintain our leadership edge?
DUO Broadband is a leading rural telecommunications provider that recognized a dramatic shift in service delivery, primarily through their expanding high-speed fiber-optic network. The company began in the 1950s as a cooperative to bring telephone service to people in two rural Kentucky counties. Over seven decades DUO has expanded its offerings to a wider region that includes video, mobile phone, internet, and business data. Since the 1990s KSD has worked with senior management to maintain the company's brand focus.
DUO BROADBAND
Technology is shifting. How do we maintain our leadership edge?
SECTOR
Telecommunications
SERVICES
Brand identity
Brand strategy
Brand implementation
Brand equity
Positioning
Messaging
Marketing
POS design
Retail design
Web design
Webmaster
DUO Broadband is a leading rural telecommunications provider that recognized a dramatic shift in service delivery, primarily through their expanding high-speed fiber-optic network. The company began in the 1950s as a cooperative to bring telephone service to people in two rural Kentucky counties. Over seven decades DUO has expanded its offerings to a wider region that includes video, mobile phone, internet, and business data. Since the 1990s KSD has worked with senior management to maintain the company's brand focus.
Company Name and Logo: before and after
Company website, digital and print communications, clothing, collateral, and retail spaces are designed to focus on consistent brand implementation.
Digital tools, like the branded mobile phone app that allows customers to control and interact with their WiFi internet network, create brand extension and active brand engagement.
When the employee lounge was redesigned, a branded space was created for casual conversations, media interviews, and for documenting company and customer events that are shared via social media.
