Kinetic Strategic Design

SECTOR

Municipality

SERVICES

Design
Wayfinding / signage
Interpretive research
Copywriting
Map design
Project management

CITY OF SOMERSET, KENTUCKY

How do we engage and orient visitors to our city?

The wayfinding and placemaking system, which carries the city’s brand and colors throughout, is designed to welcome and direct visitors to locations in downtown Somerset while also revealing connections, highlighting diversity, and demonstrating community pride.

CITY OF SOMERSET, KENTUCKY

How do we engage and orient visitors to our city?

SECTOR

Municipality

 

SERVICES

Design
Wayfinding / signage
Interpretive research
Copywriting
Map design
Project management

The wayfinding and placemaking system, which carries the city’s brand and colors throughout, is designed to welcome and direct visitors to locations in downtown Somerset while also revealing connections, highlighting diversity, and demonstrating community pride.

The wayfinding and placemaking network provides needed orientation and creates identification signage that welcomes visitors to the community. In total, 110 signs comprise the system, which informs and directs people to key community destinations while also drawing attention to parking areas, historical information and community events, and identifying walking paths for pedestrians.

Sign near statue and fountain in downtown park.
Three sided kiosk sign on sidewalk close to downtown fountain.
Three sided kiosk sign on sidewalk.

The new wayfinding system includes four digital kiosks placed at key community gathering spots in the core of the city. Each of these kiosks has a remotely programmable digital, high-resolution screen that features rotating visual messages about important community events, schedules, and announcements.

Early design prototypes utilizing the color palette from the city's brand.

Multiple map locations identify a variety of walking routes that range from about one to three miles. The markers offer casual observers and interested readers a glimpse into the history, culture, and development of Somerset. City parks and community artwork are highlighted as part of the self-guided walking tour.

People around conference table and computers looking at sign drawings.
Three people on sidewalk with survey equipment and signage location maps.
people on sidewalk looking at sign plans.
Man holding "2 hour limit" parking sign mockup up to lamp post.

Multiple planning sessions and on-site walkthroughs were essential to the final implementation of the system.

Street corner with three miss matched signs Street corner with three unified signs

Where possible signage is combined to reduce clutter, visually unify the sign system, and make maintenance easier.

unified signs on a single post

CONTACT US AT (606) 679-5634 OR SEND A MESSAGE

CONTACT US AT
(606) 679-5634
OR SEND A MESSAGE

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KSD Kinetic Strategic Design

KSD is a results-oriented, full-service graphic design firm specializing in visual communication and strategic marketing. Successful client collaboration projects include branding and corporate identity, print, web, video, interactive, social media engagement, marketing, strategic planning, wayfinding, interpretive and environmental graphics. Founded as Kirby Stephens Design in 1986, KSD partners with local, regional, and national clients to develop their unique stories and create solutions that capture attention, build awareness, and compel action.

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