KSD created the DC Trimble logo in 2009. At the time, we applied the logo and related brand graphics to their trucks and job site trailers, hard hats and work shirts, business cards and office papers, and some simple signs at their offices. In the years since, we have extended the DC Trimble look to a number of other items — including, now, this new pair of retractable banners and 8 ft. branded table cover for events.
Exhibits at tradeshows and conferences are designed to draw attendees into the booth for one-on-one conversations. The same is, generally, true for more local-oriented events like job fairs and school career days. So, banners and backdrop graphics are usually short on specifics — focusing more on quick identification and promotion.
For these banners we included an attention-getting image, big and bold at the top of each — dramatic shots of a couple of DC Trimble’s standout projects from an earlier KSD photo shoot. The rest of each banner is designed to quickly convey the quality of their work and the range of their experience and expertise.
The table cover includes the primary brand elements — the logo, the “Build it Right” motto and a symbol repeat pattern. It is designed so that it can be seen from all four sides at an open house or similar event. The dye-sublimation print is the same process used to print bold graphics on some types of apparel, so the table cover can be thrown in the washer when it gets dirty.
