SMOKY MOUNTAIN SCHOOL OF COOKING
SECTOR
Culinary | Retail
SERVICES
Logo design
Photography
Brand positioning
Brand implementation
Signage design
Web development / design
SMOKY MOUNTAIN SCHOOL OF COOKING
How do we communicate an entrepreneur’s vision?
With a passion for the art of Appalachian cooking and a solid business plan, an entrepreneur created a fun, startup business in the foothills of The Great Smoky Mountains National Park.
KSD was tasked to develop a logo, website, and location signage for a new cooking school in Gatlinburg, Tennessee.
The request was for a “fun” logo, possibly to include black bear imagery so well associated with the Smoky Mountains. KSD expanded the concept to the Three Bears from the Goldilocks fable — a whimsical nod to cooking. The website needed to incorporate an online booking system, and the signage had to feel native to their original repurposed location.
SMOKY MOUNTAIN SCHOOL OF COOKING
How do we communicate an entrepreneur’s vision?
SECTOR
Cooking School
SERVICES
Logo design
Photography
Brand positioning
Brand implementation
Signage design
Web development / design
With a passion for the art of Appalachian cooking and a solid business plan, an entrepreneur created a fun, startup business in the foothills of The Great Smoky Mountains National Park.
KSD was tasked to develop a logo, website, and location signage for a new cooking school in Gatlinburg, Tennessee.
The request was for a “fun” logo, possibly to include black bear imagery so well associated with the Smoky Mountains. KSD expanded the concept to the Three Bears from the Goldilocks fable — a whimsical nod to cooking. The website needed to incorporate an online booking system, and the signage had to feel native to their original repurposed location.
Project Brief:
KSD was tasked to develop a logo, website, and location signage for a new cooking school to be based near the Smoky Mountains in Tennessee.
The requests was for a “fun” logo, possibly to include black bear imagery so well associated with the Smoky Mountain. KSD expanded the concept to the 3 Bears from the Goldilocks fable — a whimsical nod to cooking. The website needed to incorporate an online booking system, and the signage had to feel original to their original repurposed location.
Class participants all receive branded aprons.
Logo variations for specific applications.
Original Smoky Mountain School of Cooking website.
