Eagle has spent more than 30 years earning a reputation as a global leader in battery industry oxide equipment. When it was time to build a brand identity that matched that standing, they turned to KSD Kinetic Strategic Design.
The scope of work was broad and purposeful. KSD developed a complete brand overhaul built around what truly differentiates Eagle in its market: its people, its equipment, and its depth of expertise. Those three pillars — Engineers, Equipment, and Expertise — became the strategic foundation of the new brand. The updated visual identity features a refined logo whose three curvilinear lines suggest an eagle in forward flight while representing those three interlocking strengths.
The rebrand extended well beyond the logo. KSD rolled out the new identity across all customer touchpoints, including business cards, advertising, trade show booths, corporate apparel, company video, and equipment branding. The result is a unified, professional presence that reflects Eagle’s global reach.
At the center of the project was a fully rebuilt website at engineeredbyeagle.com. KSD designed and developed a modern, easy-to-navigate platform that showcases Eagle’s extensive equipment portfolio, highlights its engineering and field service teams, and makes it easier for battery manufacturers worldwide to understand the full range of Eagle’s capabilities. The site features compelling photography, clear calls to action, and smart cross-referencing between equipment and services.
Eagle’s leadership expressed strong enthusiasm for the results. “Our redesigned website allows us to better connect with our customers and showcase the solutions we’ve developed,” said President and CEO Eric Holtan.
KSD is proud to have partnered with Eagle on a project that honors more than 30 years of industry expertise while positioning the company confidently for the future.
Visit engineeredbyeagle.com
