Key to Russell County's attractiveness is its central location in the eastern United States. KSD developed an interactive map highlighting this advantage. The map visually displays proximity to major cities, ports, interstates, and the automotive manufacturing corridor. (see map below)
The website is a responsive design that reformats information automatically based on browser size or device (mobile, tablet or PC). Based on a database-driven content management system, the site can be updated instantly from any Internet accessible location.
Marketing messages take the form of informational "modules" throughout the site, cross referencing the key points potential businesses will find attractive.