Working within a Larger Brand System for SCC
As part of the 16-school Kentucky Community & Technical College System, SCC's marketing materials need to dovetail with the system brand. Fonts, logos and colors are outlined by KCTCS' identity guidelines but otherwise schools are encouraged to create their own marketing materials that showcase their campuses, programs and unique strengths.
KSD has designed, for SCC, program recruitment brochures, student portfolio covers, advertising, and a variety of other printed marketing materials with an eye toward capturing the energy of the college campus. One annual publication, a 12-month wall calendar, recaps numerous advances, honors and events from the previous year. Our objective for the calendar each year is to present, for potential students, their parents, and even corporate donors to the college, a picture of an incredibly full and valuable college experience and one in which students can excel and compete on a national level.