Displaying items by tag: signage
Explore An American Original
The National Scenic Byway program in Kentucky needed a brand that would visually connect multiple byways and the sponsoring agency. KSD developed graphic icons to be used on byway road signs, on agency strategy manuals, and on visitor maps and guidebooks.
Identifying a Comprehensive Approach to Combat Substance Abuse
Since 2003 Operation UNITE has worked to rid communities in Eastern Kentucky of illegal drug use through undercover narcotics investigations, coordinating treatment for substance abusers, providing support to families and friends of substance abusers, and educating the public about the dangers of using drugs. UNITE’s goal is to educate and activate individuals by developing and empowering community coalitions to no longer accept or tolerate the drug culture.
The Ultimate Car Care Experience
To develop a branding program for a luxury car wash, KSD created the name, logo, slogan, associated logos, marketing materials and environmental graphics. Autoindulgence was conceived to deliver the highest level of car washing and detailing in a facility that also provided a cafe and a fuel service for its customers.
On Fire for Their Future
With a new superintendent at the helm and several important initiatives underway, Madison County Schools entered 2014 with three goals in mind — to refocus, redesign and rebrand the school district to more effectively communicate its commitment to first-class education. In addition to a strategic planning process that established 40 new initiatives, Madison County Schools asked KSD to help define and illustrate how the district inspires excellence for students.
A Natural Learning Environment
Riverwoods is an environmental education center planned adjacent to the Cumberland River Watershed, part of the larger Southwestern Appalachian Ecoregion. KSD developed, refined and launched a strategic communication plan for the development, which includes messaging, identity, introductory event banners, brochures and a website.
QuickCare's exterior/interior signs were developed as an extension of the graphic identity system KSD established for the walk-in medical clinic. The custom room numbering system does double duty as the patient chart holder. In addition to extended operating hours, the facility offers in-house laboratory and X-ray services.