Fastest County in the State
When one of our clients was ready to launch its groundbreaking Gigabit Internet service to customers in south-central Kentucky, KSD was charged with naming and branding this exciting new service. We were there to help get the word out and give the new service a professional, appealing identity.
Coordinated Marketing Introduces Healthcare Service
Lake Cumberland Regional Hospital, the primary healthcare provider in a 10-county area of rural Kentucky, asked KSD to create a graphic identity and develop an introductory marketing campaign for the Heart & Lung Institute of Lake Cumberland.
Introductory marketing materials included a 60-day quick-reveal billboard campaign that was designed to pique curiosity and then introduce the service. Tied to that campaign were coordinated newspaper and radio ads, a direct mail campaign, and letters of introduction to physicians in the region.
JACKSONVILLE, Fl. (November, 2013) — The Master Musicians Festival (MMF) held in July was recognized last night as the Southeast Tourism Society's Festival of the Year for 2013. The Somerset, Kentucky event topped competitors from 14 southern states.
"Celebrating 20 years of great music, lining up Willie Nelson and Family as the headline act, and now, winning this honor, the Master Musicians Festival Board of Directors couldn't be more proud," said Tiffany Bourne, president of MMF. "Continued support from community sponsors, our fans, and a fantastic group of musicians has made our festival what it is today!"