Why Did the Chicken Cross the Road?
The Southeast Kentucky Business Park is a 597-acre development created by six partnering counties. The challenge for this project involved creating a graphic identity representing those six counties and the manufacturing park. The solution is a symbol with its center a stylized box, or a "product" created by the energy of the six partner counties working together. The identity was applied to a variety of communications.
Mobile, Metered Messaging
Message development was essential to the success of TruCheck's rebranding effort. As KSD worked with TruCheck's management to outline, build and launch their website, we focused on the company's strengths, which include specializing in technology deployment and experienced installation, having safety knowledge and creating trusted partnerships with clients. The website is optimized for desktop and mobile environments.
From Our Hands to Yours
KSD worked with Tour Southern and Eastern Kentucky to build and launch an arts and crafts educational and marketing initiative that incorporates an iPhone app, a website and a promotional brochure. It’s called From Our Hands to Yours and it showcases the craft and artistry of more than 65 artisans found along the byways of southern and eastern Kentucky. KSD designed the iPhone app portion of From Our Hands to Yours to put a virtual gallery right in your hands. The app is a stunning art and craft gallery, a guide to annual craft festivals and craft retailers, and interactive instruction on how to play a mountain dulcimer. Download it from the App Store or browse From Our Hands to Yours on the web.
Superior Battery Manufacturing Company, located in Russell Springs, Kentucky, recently launched its new, consumer-oriented website: Superlex.com. Superlex is Superior’s retail brand of automotive, commercial, marine, lawn and garden, and deep cycle batteries. The new site was developed to coincide with the introduction of Superior’s revolutionary new PFX Technology™.