Kirby Stephens Design

Displaying items by tag: logo
Published in Brand | Identity

Coordinated Marketing Introduces Healthcare Service

Lake Cumberland Regional Hospital, the primary healthcare provider in a 10-county area of rural Kentucky, asked KSD to create a graphic identity and develop an introductory marketing campaign for the Heart & Lung Institute of Lake Cumberland.
Introductory marketing materials included a 60-day quick-reveal billboard campaign that was designed to pique curiosity and then introduce the service. Tied to that campaign were coordinated newspaper and radio ads, a direct mail campaign, and letters of introduction to physicians in the region.
Published in Brand | Identity

Logo for a New Drug Testing Company

The challenge with this project was to develop a logo that is striking, yet professional and serious around a name that, at first glance, seems less than serious. The company name is an acroynm for the parent company Premiere Integrity Solutions.
The logo: The initial letters of P.I.S. are highlighted as distinct elements to emphasize they are initials and not a word. Hexagon shapes are invoked from the skeleton formulas often used to visually represent chemical molecules, and the color palette is based on a section of the bright colors used in some drug test indicators.
Published in Print

Getting Energized

After development of a company website and updated logo for Fireborn Energy, KSD designed a small capabilities brochure and business cards. The quarter-fold brochure provides a compact, professional presentation of the firm's comprehensive project management services, from land management to engineering and geological consulting. 
Published in Brand | Identity

On Fire for Their Future

With a new superintendent at the helm and several important initiatives underway, Madison County Schools entered 2014 with three goals in mind — to refocus, redesign and rebrand the school district to more effectively communicate its commitment to first-class education. In addition to a strategic planning process that established 40 new initiatives, Madison County Schools asked KSD to help define and illustrate how the district inspires excellence for students.
Published in Brand | Identity

Cultivating Student Success

KSD created a new identity for Mike’s Kids Education Foundation that focuses on Mike Caudill’s belief that every student has the ability to succeed if they are given the right tools. Superintendent of Madison County Schools from 2001 until his death in 2007, Caudill was passionate about helping those students who had fallen through the cracks, and was dedicated to improving literacy in the district.
Published in Web | Mobile

Old Friends, New Website

Tater Knob Pottery and Farm has been a long-time client of KSD. Years ago we helped our friends Sarah Culbreth and Jeff Enge with an identity and promotional materials for their Berea, Kentucky pottery studio. They didn’t have a big budget, but we were able to create an identity and other marketing materials that have not only helped their business as it's grown, but has stood the test of time.
While a good logo can be timeless, a good website isn’t. As technology evolves, so do our websites. We designed Tater Knob’s first website years ago when Flash was a robust web technology and monitor resolutions were much lower.  We had fun creating this fresh, responsive, CMS (Content Management System) website that showcases this creative family and all their beautiful pottery.
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About Us

KSD is a results-oriented, full-service design, marketing and communication firm located in Somerset, Kentucky.

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  • KSD  Kinetic | Strategic | Design
    219 E. Mt. Vernon Street
    Somerset Kentucky 42501
  • 606 679-5634