Displaying items by tag: brochure
Working within a Larger Brand System for SCC
As part of the 16-school Kentucky Community & Technical College System, SCC's marketing materials need to dovetail with the system brand. Fonts, logos and colors are outlined by KCTCS' identity guidelines but otherwise schools are encouraged to create their own marketing materials that showcase their campuses, programs and unique strengths.
Why Did the Chicken Cross the Road?
The Southeast Kentucky Business Park is a 597-acre development created by six partnering counties. The challenge for this project involved creating a graphic identity representing those six counties and the manufacturing park. The solution is a symbol with its center a stylized box, or a "product" created by the energy of the six partner counties working together. The identity was applied to a variety of communications.
From Our Hands to Yours
KSD worked with Tour Southern and Eastern Kentucky to build and launch an arts and crafts educational and marketing initiative that incorporates an iPhone app, a website and a promotional brochure. It’s called From Our Hands to Yours and it showcases the craft and artistry of more than 65 artisans found along the byways of southern and eastern Kentucky. KSD designed the iPhone app portion of From Our Hands to Yours to put a virtual gallery right in your hands. The app is a stunning art and craft gallery, a guide to annual craft festivals and craft retailers, and interactive instruction on how to play a mountain dulcimer. Download it from the App Store or browse From Our Hands to Yours on the web.
Interpreting Seattle's No. 3 Visitor Destination
The Lake Washington Ship Canal and Hiram M. Chittenden Locks doesn't sound like one of Seattle's top three visitor destinations alongside the Space Needle and Pike Place Market. Yet, this vital shipping lane and freshwater/saltwater barrier is just that. KSD researched on-site visitor traffic patterns, photographed site activity, illustrated comparative features and wrote text for this updated U.S. Army Corps of Engineers interpretive brochure.
Discovering Wines of Southern and Eastern Kentucky
Southern and Eastern Kentucky has cultivated a group of promising winemakers and the tourism development association for the region asked KSD to create a brochure to introduce and guide visitors to the region's flourishing vineyards. The goal was to introduce the unique qualities of Kentucky wine, and the people who make it, in an engaging and informative way.
Fun In AND Out of the Water!
Lake Cumberland and a wide variety of outdoor recreational and leisure activities are important draws to this vacation community in southeastern Kentucky. However, there are many other attractions, activities and events that further differentiate Somerset and Pulaski County as a unique destination for vacationers — including Civil War history, classic car shows, music festivals, art and craft shows, a water park, five golf courses, two vineyards and more.