Last week the National Pork Board adopted a new slogan, “Pork® Be inspiredsm.” Well, as someone who has worked on slogans for clients, I have to say this is pure genius. Seriously, who is not inspired by pig meat?
The old slogan, “Pork: The Other White Meat” always seemed a little creepy. Why is some meat white anyway? Probably best not to think about it.
“Be Inspired!” Mmmm.
It’s quite probable that some of the most creative work at KSD has resulted from consumption of pork. I’m going to recommend bacon and sausage instead of doughnuts at our weekly staff meetings. Even though the boss is a vegetarian, I’m sure all I need to say is “Pork: Be Inspired” and he will see the light.
So it’s creative pork juices flowing around here. And hat’s off the Pork Board for inspiring us all.