ELI’s purpose is to develop future business leaders and entrepreneurs in Southern and Eastern Kentucky. A select group of high school freshmen, sophomores and juniors from 45 counties are selected to participate. The program is an intensive, week-long program focused on developing creativity, teamwork, business and leadership skills.
Kirby was asked to give a presentation on marketing and its importance in developing a successful business.
"…They have at least two things in common. These are all products, projects and services that were started by a Kentucky entrepreneur ...and they’re also products, projects and services for which my company — KSD — has worked during the past 25 years to build their brands and assist with their marketing strategies."
Kirby shared the stories and showed work KSD has produced to help these entrepreneurs develop and strengthen their businesses.