Established and New
TruCheck, one of America's most established and well-known contract meter-reading companies, selected KSD to rebrand and refocus its graphic standards for uniforms, business stationery, vehicles and more to provide professional customer communications.
TruCheck's marketing collateral was designed around trade show events and one-on-one sales call materials. Direct mail was used for new market introductions, pre-show invitations and post-show follow ups.
As a critical component of the rebranding effort, strategic message development was essential to a successful end result. Key messages such as accurate readings, safety knowledge, professional people and a trusted partner were defined and implemented as we designed collateral marketing materials and launched the website.