Advancing the Profession
The Kentucky Bar Association’s graphic identity — a book form stepping to a courthouse — mirrors ongoing advancement of the legal profession and represents the importance KBA places on continuing education in the practice of law.
The challenge for designing the KBA website was providing a user-friendly tool to make finding information fast and efficient. By logically layering information and using dynamic data delivery, the site provides easy access to a wealth of knowledge previously unavailable online.
In addition to developing the organization's graphic identity, KSD worked with KBA staff to brand the annual membership convention. Communication materials include pre-convention advertising, brochures and mailers, on-site information guides, recognition videos and professional development materials.