Why Did the Chicken Cross the Road?
The Southeast Kentucky Business Park is a 597-acre development created by six partnering counties. The challenge for this project involved creating a graphic identity representing those six counties and the manufacturing park. The solution is a symbol with its center a stylized box, or a "product" created by the energy of the six partner counties working together. The identity was applied to a variety of communications.
The identity was applied to a variety of communications, including a brochure, where we enjoyed having fun with the fact that the original Kentucky Fried Chicken is just down the road from the park entrance. This famous landmark, which became one of the world's most successful franchises, is a wonderful testimony to the advantages of locating a business in southeastern Kentucky.